“Knowing that I would like to become an entrepreneur and make delicious protein bars that are good for you, I decided to try and start making my own — right in my kitchen at school,” he said. Friends and family members began taste testing his creations, and Eichel soon developed the company’s first energy bar, a maple-flavored protein bar with nuts."
"Wicked is the thinking man’s bar, for the guy who is concerned about the numbers attached to his scale, his bench press, and his blood pressure. It’s obvious that every ingredient in the Wicked bar has been painstakingly considered before it was included...."
"Northeastern University student Josh Eichel has harnessed his passion for health and wellness to create his own line of all-natural energy bars, the flagship product of his company All In Nutrition..."
"The ingredients list is pretty impressive. I asked for a sample and received two bars a few days later. After I ate them, I was sad. I was sad because he didn’t send me more than two."
"Well, there really is no comparison. While we cannot entirely hate on the competition, it is clear that All In Nutrition truly went "all in" when it came to developing these bars. The difference lies within the quality of ingredients, specifically how each Wicked bar has a very unique ingredient profile, versus the competition who uses essentially the same 7-10 ingredients and only changes the flavoring and coloring..."